What Cotality's latest resale data means for clients making property decisions in an uncertain market

The latest Cotality Pain & Gain Report delivered one of the clearest reminders we’ve seen in years about how Australian property creates long-term wealth.

Not through short-term timing, but through time in the market – especially in cities like Brisbane and tightly held lifestyle regions like the Sunshine Coast and Noosa.

According to the December quarter results:

  • 95.9% of resales made a profit

  • the median gain reached a record $365,000

  • Brisbane reported 99.9% of resales in the December quarter which recorded a profit, with a nominal gain of $500,000

  • resale profitability is now at its highest level in 20 years

These outcomes reflect something we see consistently across the Sunshine Coast and Brisbane – well-selected property, held over time, continues to deliver strong long-term results.

Coastal lifestyle markets continue to lead the country

Mooloolaba Buyers Agent Home Scouts

Regions like Noosa ranked among Australia’s top performers nationally, with median resale gains exceeding:

$700,000

These results reflect long-term fundamentals that continue to shape the Sunshine Coast property market.

  • limited future land supply

  • strong owner-occupier demand

  • interstate migration

  • planning protections

  • lifestyle-driven purchasing decisions

Brisbane was the most profitable capital

Brisbane reported 99.9% of dwelling resales making a profit, with a median gain of:

$500,000

This was supported by a strong increase in home values over the past decade, with dwelling values more thandoubling over the ten years to December 2025.

A number of forces have supported one of the city’s strongest long-term growth cycles in the country:

  • population growth

  • infrastructure expansion

  • interstate migration

  • constrained housing supply

  • relative affordability compared to other capitals

Holding periods matter more than timing

Properties sold at a profit were typically held for:

9.2 years

By contrast, loss-making resales were generally held for just over:

4 years

This reinforces something we regularly discuss with clients purchasing on the Sunshine Coast or in Brisbane:

property decisions are rarely about quick gains.

They’re about securing the right location early and allowing time to do the work.

Pain and Gain Report 2026 Home Scouts

Why lifestyle regions continue to outperform expectations

Across Australia, regional lifestyle markets recorded:

97.6% profitability

compared with:

94.9% across capital cities

While capital cities still delivered larger nominal gains overall, regional markets like the Sunshine Coast demonstrated stronger consistency of profitable outcomes.

Unlike purely investment-driven markets, Sunshine Coast purchases are often:

  • lifestyle-motivated

  • relocation-driven

  • family-focused

  • long-term decisions

That demand profile tends to support stability over time.

Houses continue to deliver stronger outcomes than units

Another important insight from the report relates to property type.

Across Australia:

  • 98.1% of houses sold at a profit

  • compared with 91.2% of units

Detached homes also recorded significantly higher median gains.

This reflects something we see clearly across the Sunshine Coast, Noosa and Brisbane:

“limited detached housing supply continues to support long-term value performance”.

In contrast, oversupplied inner-city apartment markets elsewhere in Australia experienced more resale losses.

What this means for property buyers today

While resale profitability remains historically strong, the report also highlighted an important shift.

Future outcomes are likely to become more dependent on:

  • length of time in the market

  • property type

  • location selection

as supply conditions change across different markets nationally.

In lifestyle markets like Noosa and the Sunshine Coast, however, the underlying drivers supporting long-term performance remain firmly in place:

  • population growth
  • planning protection
  • limited land availability
  • sustained lifestyle demand
Contact Us