The latest Cotality Pain & Gain Report delivered one of the clearest reminders we’ve seen in years about how Australian property creates long-term wealth.
Not through short-term timing, but through time in the market – especially in cities like Brisbane and tightly held lifestyle regions like the Sunshine Coast and Noosa.
According to the December quarter results:
95.9% of resales made a profit
the median gain reached a record $365,000
These outcomes reflect something we see consistently across the Sunshine Coast and Brisbane – well-selected property, held over time, continues to deliver strong long-term results.
Regions like Noosa ranked among Australia’s top performers nationally, with median resale gains exceeding:
These results reflect long-term fundamentals that continue to shape the Sunshine Coast property market.
limited future land supply
strong owner-occupier demand
interstate migration
planning protections
lifestyle-driven purchasing decisions
Brisbane reported 99.9% of dwelling resales making a profit, with a median gain of:
This was supported by a strong increase in home values over the past decade, with dwelling values more thandoubling over the ten years to December 2025.
A number of forces have supported one of the city’s strongest long-term growth cycles in the country:
population growth
infrastructure expansion
interstate migration
constrained housing supply
relative affordability compared to other capitals
Properties sold at a profit were typically held for:
9.2 years
By contrast, loss-making resales were generally held for just over:
4 years
This reinforces something we regularly discuss with clients purchasing on the Sunshine Coast or in Brisbane:
property decisions are rarely about quick gains.
They’re about securing the right location early and allowing time to do the work.
Across Australia, regional lifestyle markets recorded:
97.6% profitability
compared with:
94.9% across capital cities
While capital cities still delivered larger nominal gains overall, regional markets like the Sunshine Coast demonstrated stronger consistency of profitable outcomes.
Unlike purely investment-driven markets, Sunshine Coast purchases are often:
lifestyle-motivated
relocation-driven
family-focused
long-term decisions
That demand profile tends to support stability over time.
Another important insight from the report relates to property type.
Across Australia:
98.1% of houses sold at a profit
compared with 91.2% of units
Detached homes also recorded significantly higher median gains.
This reflects something we see clearly across the Sunshine Coast, Noosa and Brisbane:
“limited detached housing supply continues to support long-term value performance”.
In contrast, oversupplied inner-city apartment markets elsewhere in Australia experienced more resale losses.
While resale profitability remains historically strong, the report also highlighted an important shift.
Future outcomes are likely to become more dependent on:
length of time in the market
property type
location selection
as supply conditions change across different markets nationally.
In lifestyle markets like Noosa and the Sunshine Coast, however, the underlying drivers supporting long-term performance remain firmly in place: